Yum! Brands recently advanced beverage innovation efforts using data science and its Collider Labs team, introducing new drinks like Taco Bell’s Churros Chillers and piloting concepts such as KFC’s Kwench to anticipate shifting QSR trends.
The company is leveraging prediction markets and AI-powered consumer insights to accelerate menu rollout and enhance engagement across digital platforms.
We’ll explore how Yum! Brands’ AI-driven beverage launches and digital expansion could reshape its…