Papa Johns wants AI to transform pizza ordering

Papa John’s International wants to inject artificial intelligence technology into how its customers order pizza through an expanded partnership with Google Cloud, the chain said on Thursday. The company’s plan is to put a personalized touch – based on past customer behavior and other context – onto phone push notifications suggesting orders, marketing emails, and loyalty program offerings. “The advances in technology are allowing us to do things that we couldn’t do three or four years ago,” said Kevin Vasconi, Papa Johns’ chief digital officer.