Phia is an innovative AI-based shopping agent founded by Phoebe Gates and Sophia Kianni. The company recently announced that it has secured $8 million in seed funding, with Kleiner Perkins leading the round. Other notable investors also joined in, including high-profile individuals such as Hailey Bieber, Kris Jenner, Sara Blakely, Michael Rubin, Desiree Gruber, and Sheryl Sandberg. This backing signifies strong confidence in Phia’s potential to transform the online shopping experience.