Skai uses Amazon Bedrock Agents to significantly improve customer insights by revolutionized data access and analysis

Skai (formerly Kenshoo) is an AI-driven omnichannel advertising and analytics platform designed for brands and agencies to plan, launch, optimize, and measure paid media across search, social, retail media marketplaces and other “walled-garden” channels from a single interface. In this post, we share how Skai used Amazon Bedrock Agents to improve data access and analysis and improve customer insights.