IBM’s New Brand Campaign Accelerates the AI Conversation If you’ve been weighing your next move with International Business Machines (IBM), the latest headline is hard to ignore. IBM just launched a sweeping new brand campaign, “Let’s create smarter business,” placing enterprise AI adoption at center stage. With Formula 1 star Lewis Hamilton lending his voice, the campaign is both an effort to raise IBM’s visibility and a signal of intent. AI, hybrid cloud, and quantum technologies are part…