The rapid spread of AI-generated “slop” – mass-produced low-quality digital content – is reshaping online culture, social media algorithms, and the economics of attention. From viral tearjerker videos about fictional cats to fabricated news and synthetic imagery, this new wave of machine-made material is blurring the line between entertainment and manipulation, raising concerns over its impact on genuine creativity, information integrity, and the future of the internet itself. In this article, a Kazinform News Agency correspondent examines the main trends and the hype surrounding this phenomenon.