Background Accurate fetal growth evaluation is crucial for monitoring fetal health, with crown-rump length (CRL) being the gold standard for estimating gestational age and assessing growth during the first trimester. To enhance CRL evaluation accuracy and efficiency, we developed an artificial intelligence (AI)-based model (3DCRL-Net) using the 3D U-Net architecture for automatic landmark detection to achieve CRL plane localization and measurement in 3D ultrasound. We then compared its performance to that of experienced radiologists using both 2D and 3D ultrasound for fetal growth assessment. Materials and methods This prospective consecutive study collected fetal data from 1,326 ultrasound screenings conducted at 11–14 weeks of gestation (June 2021 to June 2023). Three experienced radiologists performed fetal screening using 2D video (2D-RAD) and 3D volume (3D-RAD) to obtain the CRL plane and measurement. The 3DCRL-Net model automatically outputs the landmark position, CRL plane localization and measurement. Three specialists audited the planes achieved by radiologists and 3DCRL-Net as standard or non-standard. The performance of CRL landmark detection, plane localization, measurement and time efficiency was evaluated in the internal testing dataset, comparing results with 3D-RAD. In the external dataset, CRL plane localization, measurement accuracy, and time efficiency were compared among the three groups. Results The internal dataset consisted of 126 cases in the testing set (training: validation: testing = 8:1:1), and the external dataset included 245 cases. On the internal testing set, 3DCRL-Net achieved a mean absolute distance error of 1.81 mm for the nine landmarks, higher accuracy in standard plane localization compared to 3D-RAD (91.27% vs. 80.16%), and strong consistency in CRL measurements (mean absolute error (MAE): 1.26 mm; mean difference: 0.37 mm, P = 0.70). The average time required per fetal case was 2.02 s for 3DCRL-Net versus 2 min for 3D-RAD (P