How AI Is helping students find the right college Wired: Emily Pacheco, associate director of undergraduate admission, said that students today use artificial intelligence much like a life coach. “I really look at it as a thought partner,” Pacheco said. “The number one usage of ChatGPT right now is for therapy and companionship. People are using this technology to help them make decisions about their lives, and students are using it to help them navigate the college admission process.”