Broadcom is currently the leading player in the market for custom AI processors, but it’s about to get a new competitor very soon. This competitor recently announced its intention to re-enter the data center chip market, and it just made a move to ensure that it can make a dent. Broadcom has become one of the leading players in the artificial intelligence (AI) semiconductor market thanks to its expertise in application-specific integrated circuits (ASICs), which are custom processors designed for performing specific tasks.