“I think people imagine AI is this magical thing that can do everything. It’s not. You need to be super specific around the problem you are asking it to solve. And there are some problems that are more suited to it than not.” But how do you know which problem is suitable for AI to fix and how do you go about asking AI to solve it? Those are the sort of questions that Laura Rosenberger hopes the new AI business consultancy, Artanis , can help give companies the answers they are looking for when stepping into the little known world of AI. As former co-founder of Laylo , the premium boxed wine company, Rosenberger also believes there are huge opportunities for drinks businesses of all sizes to use AI to fast track services, processes and help them operate more effectively and efficiently. Here she sets out what AI for business is really all about.