In short Generative AI is used across departments. Most of the 530 identified generative AI implementations are in customer support, marketing, IT, operations, and R&D. Customer issue resolution is the top application. 49% of projects focus on customer support, with issue resolution alone making up 35%. Tech sector and North America lead adoption. 56% of projects were implemented inside tech companies, and 56% were implemented in North America. Why it matters For generative AI vendors: It is important to focus on where generative AI initiatives are taking off and creating real value for customers. For generative AI adopters: Enterprises should