NEW YORK, April 23, 2025 /PRNewswire/ — Finhabits, the leading bilingual consumer fintech platform in the U.S., launches Emma, an AI-driven financial planner designed to empower investors with 24/7, bi-lingual and culturally-nuanced financial guidance. Built on eight years of proprietary data, Emma is designed to help investors develop better financial habits and long-term wealth.

Addressing a Real NeedEmma arrives at a moment when 36% of Americans can’t cover a $400 emergency expense1 and 34% live paycheck to paycheck.2 With 39% of U.S. adults seeking financial advice from non-traditional sources,3 Emma fills a critical gap in the market.