Fashion, at its core, is a group project. Strip away the gloss of runways and retail, and what you’re left with is a living, breathing ecosystem powered by people – stylists, producers, photographers, set designers, assistants – each adding something to the final frame. The longer I’ve spent in this industry, the more I’ve realised that it’s the collaborations, not the clothes, that stay with you.During our AW25 coverage at New Wave, we were pulling together a team for Paris Fashion Week – (fast
As H&M bets on AI, we speak with one of the photographer’s they’re trying to replace
