Notably, the company introduced a new programmatic offering, the Spotify Ad Exchange (SAX), which allows advertisers to reach Spotify’s logged-in users via real-time auctions. On the latter, Spotify announced new partnerships with Google’s demand-side platform, Dispay & Video, Magnite, with Yahoo DSP, Adform, and others “soon” to come. SAX will offer full addressability and measurement capabilities, the company notes.