DeepSeek Gets Endorsement from Apple CEO as AI Spotlight Shifts

Apple (NASDAQ:AAPL) Chief Executive Officer Tim Cook praised Chinese artificial intelligence firm DeepSeek (DEEPSEEK) during his ongoing visit to China, according to a report from the South China Morning Post. Speaking to China News Service, Cook described DeepSeek’s AI models as excellent, though he did not provide additional details. DeepSeek gained attention in January with the launch of its R1 large language model, which initially sparked concern among investors about potential shifts in artificial intelligence spending.