To drive continuous AI innovation, businesses should consider three key strategies: rigorous technical reviews, cross-functional AI integration, and structured conflict resolution. Regular, transparent progress assessments ensure AI investments align with customer needs, while embedding AI experts within mission-based teams enhances adaptability and upskills the workforce. Additionally, fostering a culture that embraces constructive conflict through clear escalation frameworks accelerates decision-making and innovation velocity. These principles have enabled Intuit to significantly boost efficiency, improve customer experiences, and scale AI-driven solutions.