Over the past year, the internet has quietly entered what I call a “post-search era.” For more than two decades, search engines have been the cornerstone of our online experience, organizing webpages through algorithms designed to match user-typed keywords with ranked lists of hyperlinks. Today, that model is undergoing a profound transformation. Generative AI models, capable of producing context-rich, conversational answers, are replacing static results pages, ushering in a new paradigm for discovering, consuming, and interacting with information. In this article, we’ll explore the key points to consider for staying relevant in this rapidly evolving digital landscape.