Facing much larger rivals, Adobe has staked its future on building models trained on data that it has rights to use, ensuring the output can be legally used in commercial work. San Jose, California-based Adobe will start opening up the tool to people who have signed up for its waiting list but did not give a general release date. While Adobe has not yet announced any customers using its video tools, it said on Monday that PepsiCo-owned Gatorade will use its image generation model for a site where customers can order custom-made bottles, and Mattel has been using Adobe tools to help design packaging for its Barbie line of dolls.