Elon University hosts deepfake discussion 2 weeks ahead of election day

Purdue University doctoral student Christina Walker visited Elon University on Oct. 22 to discuss the impact of political deepfakes on social media users and how labeling could help stop the spread of misinformation. Deepfakes are a form of artificial intelligence that can add someone’s face and voice to another user. Walker and her team capture information on who shares these systems on social media and tracks its original source when available. The main goal of the political deepfake database is to track media users’ understanding of a specific watermark for AI-generated content, which signals the material posted is fake.