Vodafone Tests AI Virtual Actor for Social Media Telecom Promotions

Vodafone is testing an AI-generated virtual actor for promoting telecom products on social media, aiming to reduce costs and enhance personalization. This aligns with broader AI adoption in operations, like network optimization and customer service via Microsoft partnerships. While raising job displacement concerns, it signals AI’s role in reshaping marketing, with potential for automated sales funnels.

Skai uses Amazon Bedrock Agents to significantly improve customer insights by revolutionized data access and analysis

Skai (formerly Kenshoo) is an AI-driven omnichannel advertising and analytics platform designed for brands and agencies to plan, launch, optimize, and measure paid media across search, social, retail media marketplaces and other “walled-garden” channels from a single interface. In this post, we share how Skai used Amazon Bedrock Agents to improve data access and analysis and improve customer insights.